Designing a book for DBS Hong Kong. In 2010, DBS Hong Kong appointed a new CEO charged with bringing fresh eyes to this complex organisation and taking it to new heights. In the decade that followed, the bank underwent a significant journey of transformation, encompassing operations, technology and culture. The team wanted to capture the essence of that journey through a commemorative book.
We created a bold, eye-catching cover that combined DBS brand colours with creative printing techniques. Then we ensured every page was laid out in a visually-appealing and easy-to-read way, harnessing white space and making use of images, charts, infographics and call-outs to break up text and highlight key points.
