富感大米 (Fu Gan Da Mi), produced in Wuchang City, Heilongjiang, China, is renowned for its superior texture and has earned the approval of many Michelin-starred chefs in Hong Kong. To capture the essence of this exceptional rice, we designed a logo that reflects its quality. Great rice comes from great fields. The ability to cultivate high-quality rice depends on the condition of the field, favorable weather, and the harmony of the cultivators. Inspired by this, we centered the logo around the Chinese character “田,” modifying the four internal “口” (mouths) to resemble rounded grains of rice. This design signifies that Fu Gan Da Mi’s rice owes its premium texture to being grown in an ideal environment.
