We designed the brand identity and package design for Framtida, a new premier lighting brand under Future Lighting. Since 2001, Future Lighting has been providing lighting solutions to local families, retailers, and more in Hong Kong.
The logo design is inspired by a deer head wall mount, a traditional staple in Scandinavian living rooms. Historically, after a deer hunt, Nordic people would mount the deer head on their walls to showcase their bravery and hunting skills. Since Framtida is a lighting brand from Northern Europe, we designed the letter "F" to resemble deer antlers, linking the elements of Nordic home decor with their brand.
