MORF, formerly known as SWAG HAIR, is a media agency and platform in Hong Kong focusing on Youtube, OOH and PR services. Retaining the quality content and style established before, MORF wants to strive its best to cover also lifestyle, fashion and beauty.
Wholly Wholly team assisted MORF for their identity development in the brand elevation process. MORF on one hand means 'morph', on the other hand it represents 'from' in reversed spelling. The brand would like to take the initiative to encourage embracement of oneself and the courage to be a better self. We have designed a logo incorporating a hashtag into an M and a respective identity system. As the 'Slasher' culture is heated in today's society, it is always good to think about what the true definition of a # is.
