Branding Identity for POTO, an online purchasing agent platform established in 2020. In view of the unemployment status of many cabin crew in, POTO gathered them to work for the purchasing teams all around the world. This is the basis of its professional and efficient services with honest pricing.
Developing the branding for Poto comes with the challenge of breaking into Hong Kong’s highly competitive luxury purchasing market, where many established agencies already have a loyal customer base. Consumers are cautious about authenticity and often prefer to pay more for guaranteed genuine products. Simply offering lower prices is not enough—building trust in Poto’s brand and ensuring long-term customer loyalty will be key to standing out in this crowded industry.
