Now Loading 載物 is the first Chinese-language platform and self-media focused on aesthetic exchange. After a year of preparation, the team launched an online magazine on Instagram in June 2020, covering art, design, and culture in a refined yet accessible way. Since then, they have produced several aesthetic-focused features. By the end of 2020, the team expanded by creating a YouTube channel to share videos, aiming to continue delivering aesthetics to their audience through various formats and exploring new possibilities. Now Loading 載物 primarily attracts readers from Hong Kong, Taiwan, and Mainland China.
